It must be obvious? Surely you’ve noticed…?
It’s no secret it’s been an activity going on for a number of months now at Omega Plastics to change the website, branding and message. We have a large range of people from around the world engaging with our website on a daily basis but we want to make it work for as many people as possible by delivering content relevant to our business, sector and (customer) products.
The original Omega brand has been around for over seven years now and has most certainly done it’s job but a ‘refresh’ of the brand will help develop our business and it’s exposure to our customers and potential customers. In the past there’s no doubt it’s been a struggle being able to maintain our image in the market place when we’re busy working on our key focus…our projects. Now we have extra hands on board with the connections to great local business’ we finally have the capabilities to showcase our true potential.
The previous brand image for us gave a positive image to our audience but it’s time to improve. “We’re a key market player in Plastic Injection Moulding therefore our brand needs to represent” expressed Group Managing Director Dave Crone. “It’s time people knew our real service capabilities, we have them we just don’t show them!” The company is continually investing in new machinery and qualified staff members in various departments to join and contribute to the current success of the business, the brand now represents that continual growth presents a very positive image to our key audience.
Over the months to achieve this newly refreshed image for Omega we have to thank local design agency Sheridan design for their efforts and on-going contribution to our branding materials.
Our previous website has been up for a number of years with very little alterations but has served it’s purpose letting our customers know what our key services are. We recognise that people look for development in all areas of the business which is best going to suite their product and our old website didn’t showcase that, but now we have the capabilities to engage our audience with content delivery relating to the industry and our business as it develops over time. “We intent to make sure our new website portrays the correct image, message and service capabilities to our customers” (Marketing Officer – Jonathan Galloway). “We don’t just have the site, we have our specialist and experienced team to help our customers take their product to market so this is a great portal to introduce customers to our team – giving them the comfort and confidence to query our services”.
As displayed above the different from old to new is drastic but necessary. We should thank Cargo Creative & Mediaworks Online Marketing for their on-going efforts in developing our online platforms.
Over-time we will be improving our online delivery by adding featured content from various areas of the business like project case studies and specialist area updates of the business. Any questions using our site? Contact firstname.lastname@example.org
The Omega Team
Maybe we’ve been a little quiet, maybe we’ve been a little busy…not a bad excuse if you ask anyone here!
Behind the scenes we’ve been working on a number of things from Branding to Web platform’s and how do we best serve our customers. We don’t want to be able to reach our customers by bombarding them with messages, but rather speak to them and engage in a two way conversation. Not that we aren’t good at it already, but there’s always room for improvement! We’re not giving everything away but here’s a few things you can expect to see come April:
- Refreshed Branding
- New Website
- Project Delivery
- Social Communication
- Trade Show Activities
Well it’s took time but we finally got there in the end. We all knew from the get go that we wanted to attend another Plastics Trade Show this year due to the success of our previous attendance at the Interplas show in 2011.
As we previously posted: the Interplas show in 2011 at the Birmingham NEC brought us great success in terms of getting in front of our existing clients, creating further interests and developing new relationships with other companies. This was something which is still paying dividends for us and relationships have developed so far as to having a number of solid customers utilising our Rapid Tooling and Injection Moulding services.
Throughout the country there are thousands of manufacturing and engineering companies who still do not take the opportunity to take on and learn from college students on the relative courses. At Omega we employ them and their knowledge…
To shed a little light on the subject we have had a college student called Daniel Gray working with us for 7 months now on the tooling side of our business. Here’s a small profile on ‘Dan’, our student toolmaker:
- Name: Daniel Lewis Gray
- Age: 17
- Location: Bedlington
- General interests: Social events, Tooling, Gaming
- Workplace: Omega North East Ltd (Blyth Unit)
- Education: Secondary school & Newcastle College (Engineering)
- Time at college: 6 months
- Time at Omega: 7 months
So… which 2013 Plastics Trade Show should we attend this year?
Surely around this time of the year a lot of companies around the world and in their own industry are looking to squeeze what they can out of their left over budget of the 2012/2013 financial year. With only a few months to go things get a little scrappy and small time opportunities are seen as golden moments for us all, let’s not rush and get things right…
However the story is the other side of the coin for us at Omega, now is the time for planning this coming years activities and where we excel ourselves. Although we have a number of exciting activities and marketing opportunities this year which are engaging for both us and our customers, the physical presence of a Trade show is something which cannot be missed for us this year.
Previously we have made our presence at a number of shows including the last attended event at Interplas 2011 which was held at Birmingham NEC. The show had over 8000 visitors from around the globe, people from all walks of the Plastics Industry covering a large range of new products and processes. We spoke to companies of 10 to 10,000 strong and generated reputable leads which later converted into solid business and long lasting relationships.
This year we intent to put a face to the name of Omega in either TCT, Mediplas or PDM (Plastics Design Moulding) and showcase our service capabilities. The killer question is… “which do you attend?”
Over the past 6+ years Omega Plastics have continued a constant growth in many areas including:
This week we have a made a new addition to the machinery family in the Hartlepool plant, a dandy new Negribossi 650H-210. To some of our smaller customers with one off products usually aren’t interested in some of the Injection Moulding machines, however some of the bigger more main stream players like to see what machines can do.
New installations are hitting Omega Plastics units in great numbers; from the cold outdoors to the clean factory floors. With the on-going upgrades, additions and new projects at the Hartlepool unit has brought the need for new assembly specialised assembly area equipment.
Over time many manufacturing companies have seen the use of automated production machines which has the risk of static discharge especially when producing vital computer components like printed circuit boards. The assembly part of production has been an area which has had more focus than ever with the introduction of new equipment to resist any static discharge to components.
As we provide an end-to-end service at Omega Plastics for some of our customers assembly is extremely important to us being: effective and efficient as possible to meet our clients needs. To the release of future projects we have installed a dedicated assembly area in our Hartlepool Plant which has 5 new ESD assembly stations including new equipment. Each station has been equipped with new ironising blowers to completely remove the chance of Electrostatic Discharge to new components being produced for our customers, thus providing assembly to the highest level.
Well I guess this time of the year for the Automotive sector can be very interesting with the launch of new cars and innovative products which will play a part in this years vehicles. We all anticipate … “what is going to be the next big thing”. This has to be most applicable to the specialist car manufacturers like McLaren, Bentley & Ferrari.
To be more specific at this time of year we see the engineering brilliance of high end and historic companies like McLaren & other junior formula’s as they get ready to announce their new ‘machines’ for the 2013 season. Today we witnessed Sergio Perez and Jenson Button along with the McLaren team showcase their new car – the MP4-28. In addition history of cars which were driven through the McLaren Technology Center – from the all time legendary Formula 1 car MP4 to the newly announced P1 which had it’s first public run today! I’m sure we all dreamt of having pockets as deep as Martin Whitmarsh when we seen that drive through…I know I did!
We all know the Social buzz gets us at some point, but does it bode well with a Plastic Manufacturing company? I’m sure we could provide endless answers and evidence for the pro’s and con’s, but let’s see why…
At Omega Plastics we provide a number of different services for our customers including Design, Rapid Tooling, Injection Moulding & Product assembly. The only thing we’re missing is the credibility to our customers, why not show what we do, why we do it and who benefits from our work! Over the coming months Omega Plastics will be providing content online through a number of different social and professional networks including articles, tips and video’s.
After a period of rapid organic growth Omega Plastics are pleased to announce we will be expanding our offices and setting up in the newly formed Tees Valley Enterprise Zone.
The second site will bring over 20 new jobs to Hartlepool and serve and an extended base of operations for us in a burgeoning part of the country.